Ideal for dry hair and over process, to prevent the side effects of air humidity. To maintain a longer hairstyling, I will apply on damp hair.

MATTE PASTE. It is a paste with a mate effect, medium strong, perfect for modelling, sectioning, crunching and define. It contains a UV filter. Instead, to create special effects apply by single section or on the lengths.

Ideal for dry hair and over process, prevents the side effects of air humidity. All the products of the BES Professional Hair Fashion can be mixed with each other to obtain different features, beauty, and results. Argan oil, a precious substance, contains linoleic acid and vitamin E which stimulate the vital functions of cells, and they maintain the exact hydro-lipidic balance of the hair.

It is Modelling Gel Cream perfect for natural curly hair or with permanent wave, protects from dehydration, gives elasticity and vitality. It is composed by specific products specially formulated to give extraordinary freedom to the hairstylist who has the possibility to choose the best products according to the hair and the desired look.

Gel of next generation. Fix and memorize the hairstyle, creating extreme, out of the ordinary look. Ensures a perfect separation of the strands and a long life to the hold by giving a wet effect and a fixing enameled ending.

This is a product that gives wellness and glossiness concentration. For a shiny iron out and light result, apply a product does on dry hair. When use on curly hair, it gives a natural spiral finishing look.

FIBROUS CREAM, with a unique texture that creates a shaggy and gritty effect with a medium hold which is always flexible. It allows a unique final result, by giving fashion & style for a creating new look.

It is a flexible and moldable product with a natural effect that gives volume and body. It is ideal to revive curly or straight hair without the fear of moisture. It also offers maximum texture to the hair while providing a medium hold.

Dries quickly, brings an immediate support and a flexible hold may be used with flat irons or curly irons for a change of style.

It is a product that gives volume to the hair making it full-bodied. Gives support with extra strong hold, without over weighting.

STYLING HAIR SPRAY Defines the hair in a flexible manner without overweighting it. Special resins allow a strong and durable fix, suitable for all hair types and resistant to humidity. The handy dispenser allows greater precision in the application without dispersion of the product.

Shampoo Ultra delicate, specific to protect coloured hair from the photo-oxidation. Enhances the colour expression by removing the substances that can darken it. With UV filter to protect the colour from the harmful effects of the sun. Ideal for accentuating the colour intensity and depth of reflection. Gently removes residues of colour left on the scalp.

PHF REVIVING CURLS SHAMPOO: Gentle and moisturizing. Gives support to curls, eliminates frizz, makes hair stronger, bright and bouncy. Curls become soft to the touch and more manageable. Enhances the curls and eliminates the glassy and straw effect.

PHF SILK EFFECT SHAMPOO: Delicate and nutritious, ideal to give a smooth and velvety effect. Thanks to its gentle action, it keeps the hair non-electric, easy to comb, and perfect for styling. Protects straight hair from moisture by sealing the hair fiber and creating a moisture-resistant barrier that eliminates Frizz. Reduces the problem of split ends.