Intensely Cool

Ammonia-Free Cool Intense Hair Dye • BES Regal Zero

Experience the intensity of cool tones with BES Regal Zero Cool Intense, an ammonia-free hair dye line designed for clean, defined, and long-lasting results. Formulated to deliver excellent gray coverage and vibrant color without damaging the hair, it protects both the hair fiber and sensitive scalps thanks to its gentle, salon-grade composition.

Ideal for achieving ash, platinum, or neutral cool tones, this range offers a refined, elegant finish from the first application. Whether you're seeking subtle sophistication or bold contrast, BES Regal Zero ensures healthy-looking hair with luminous shine and lasting hold.

Trust BES to provide professional-quality color at home with a formula that respects your hair’s structure while enhancing your style.