N1 Nutritivo Champú 300ml
    €13.00
    BES HI-FI 10.0 Platinum Blonde 100 ml. Permanent hair colour very light blonde professional shadeHi-Fi 10.0 Platinum Blonde 100 ml
      €8.51
      HI-FI 4.6 DEEP RED BROWN 100 mlHi-Fi 4.6 Deep Red Brown 100 ml
        €8.51
        "10 Urban Tamer" Sculpting Wax 100 ml
          €16.90
          BES Ammonia-Free Colour • Regal Zero and Regal Soft

          AMMONIA FREE COLOR

          BES ammonia-free colour brings together the professional Regal Zero and Regal Soft Color lines, designed for salon colour services with gentler formulas, shine and precise results.

          BES Regal Zero is designed for ammonia-free permanent colour, while BES Regal Soft Color is ideal for semi-permanent services, tone-on-tone work and cosmetic reflection enhancement.

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              REGAL SOFT COLOR 1.0 BLACK 60 ml
                  REGAL SOFT COLOR 1.0 BLACK 60 ml
                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                      €8.40 Price
                      REGAL SOFT COLOR 1.0 BLACK 60 ml
                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                          €8.40 Price
                              REGAL SOFT COLOR 2.0 VERY DARK BROWN 60 ml
                                  REGAL SOFT COLOR 2.0 VERY DARK BROWN 60 ml
                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                      €8.40 Price
                                      REGAL SOFT COLOR 2.0 VERY DARK BROWN 60 ml
                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                          €8.40 Price
                                              REGAL SOFT COLOR 3.0 DARK BROWN 60 ml
                                                  REGAL SOFT COLOR 3.0 DARK BROWN 60 ml
                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                      €8.40 Price
                                                      REGAL SOFT COLOR 3.0 DARK BROWN 60 ml
                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                          €8.40 Price
                                                              REGAL SOFT COLOR 4.0 BROWN 60 ml
                                                                  REGAL SOFT COLOR 4.0 BROWN 60 ml
                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                      €8.40 Price
                                                                      REGAL SOFT COLOR 4.0 BROWN 60 ml
                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                          €8.40 Price
                                                                              REGAL SOFT COLOR 5.0 LIGHT BROWN 60 ml
                                                                                  REGAL SOFT COLOR 5.0 LIGHT BROWN 60 ml
                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                      €8.40 Price
                                                                                      REGAL SOFT COLOR 5.0 LIGHT BROWN 60 ml
                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                          €8.40 Price
                                                                                              BEST SELLER
                                                                                              REGAL SOFT COLOR 6.0 DARK BLOND 60 ml
                                                                                                  BEST SELLER
                                                                                                  REGAL SOFT COLOR 6.0 DARK BLOND 60 ml
                                                                                                      BEST SELLER
                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                      €8.40 Price
                                                                                                      REGAL SOFT COLOR 6.0 DARK BLOND 60 ml
                                                                                                          BEST SELLER
                                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                          €8.40 Price
                                                                                                              REGAL SOFT COLOR 7.0 BLOND 60 ml
                                                                                                                  REGAL SOFT COLOR 7.0 BLOND 60 ml
                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                      €8.40 Price
                                                                                                                      REGAL SOFT COLOR 7.0 BLOND 60 ml
                                                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                          €8.40 Price
                                                                                                                              REGAL SOFT COLOR 8.0 LIGHT BLOND 60 ml
                                                                                                                                  REGAL SOFT COLOR 8.0 LIGHT BLOND 60 ml
                                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                      €8.40 Price
                                                                                                                                      REGAL SOFT COLOR 8.0 LIGHT BLOND 60 ml
                                                                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                          €8.40 Price
                                                                                                                                          REGAL SOFT COLOR 9.0 VERY LIGHT BLOND 60 ml
                                                                                                                                              REGAL SOFT COLOR 9.0 VERY LIGHT BLOND 60 ml
                                                                                                                                                  Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                  €8.40 Price
                                                                                                                                                  REGAL SOFT COLOR 9.0 VERY LIGHT BLOND 60 ml
                                                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                      €8.40 Price
                                                                                                                                                          REGAL SOFT COLOR 5.1 LIGHT ASH BROWN 60 ml
                                                                                                                                                              REGAL SOFT COLOR 5.1 LIGHT ASH BROWN 60 ml
                                                                                                                                                                  Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                  €8.40 Price
                                                                                                                                                                  REGAL SOFT COLOR 5.1 LIGHT ASH BROWN 60 ml
                                                                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                      €8.40 Price
                                                                                                                                                                          REGAL SOFT COLOR 7.3 GOLDEN BLOND 60 ml
                                                                                                                                                                              REGAL SOFT COLOR 7.3 GOLDEN BLOND 60 ml
                                                                                                                                                                                  Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                  €8.40 Price
                                                                                                                                                                                  REGAL SOFT COLOR 7.3 GOLDEN BLOND 60 ml
                                                                                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                      €8.40 Price
                                                                                                                                                                                      REGAL SOFT COLOR 8.3 LIGHT GOLDEN BLOND 60 ml
                                                                                                                                                                                          REGAL SOFT COLOR 8.3 LIGHT GOLDEN BLOND 60 ml
                                                                                                                                                                                              Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                              €8.40 Price
                                                                                                                                                                                              REGAL SOFT COLOR 8.3 LIGHT GOLDEN BLOND 60 ml
                                                                                                                                                                                                  Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                                  €8.40 Price
                                                                                                                                                                                                  REGAL SOFT COLOR 6.3 DARK GOLDEN BLOND 60 ml
                                                                                                                                                                                                      REGAL SOFT COLOR 6.3 DARK GOLDEN BLOND 60 ml
                                                                                                                                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                                          €8.40 Price
                                                                                                                                                                                                          REGAL SOFT COLOR 6.3 DARK GOLDEN BLOND 60 ml
                                                                                                                                                                                                              Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                                              €8.40 Price
                                                                                                                                                                                                              REGAL SOFT COLOR 4.78 TOBACCO AMBER BROWN 60 ml
                                                                                                                                                                                                                  REGAL SOFT COLOR 4.78 TOBACCO AMBER BROWN 60 ml
                                                                                                                                                                                                                      Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                                                      €8.40 Price
                                                                                                                                                                                                                      REGAL SOFT COLOR 4.78 TOBACCO AMBER BROWN 60 ml
                                                                                                                                                                                                                          Regal Soft Color is an ammonia-free, cream-based semi-permanent hair color with vegetable liposomes and melanin. Its concept is built on the synergy of a creamy carrier base, intermediate dyes, and active ingredients — enhancing or modifying the natural tone while adding shine, softness, and outstanding cosmetic quality. Result: excellent grey coverage, longer-lasting and more stable...
                                                                                                                                                                                                                          €8.40 Price

                                                                                                                                                                                                                          BES Professional Ammonia-Free Hair Color: Which System Should You Choose?

                                                                                                                                                                                                                          BES ammonia-free hair color includes professional systems developed for different technical needs. Not all ammonia-free color systems work in the same way or provide the same type of result.

                                                                                                                                                                                                                          BES Regal Zero is a permanent oxidative hair color system, while BES Regal Soft Color is designed for semi-permanent coloring and toning services.

                                                                                                                                                                                                                          The choice between the two systems depends on the desired result, the starting base, the percentage of grey or white hair and the type of technical service to be performed.

                                                                                                                                                                                                                          BES Regal Zero: Permanent Ammonia-Free Hair Color

                                                                                                                                                                                                                          BES Regal Zero is a professional permanent oxidative hair color. Its formula is not alkalized with ammonia and does not contain PPD (p-phenylenediamine).

                                                                                                                                                                                                                          Regal Zero works with five specific activation systems, developed to achieve different technical results including masking, toning, coverage, lightening, neutralization and reflection.

                                                                                                                                                                                                                          It is the BES system designed for those looking for a permanent color change within a professional ammonia-free hair color system.

                                                                                                                                                                                                                          View BES Regal Zero

                                                                                                                                                                                                                          BES Regal Soft Color: Semi-Permanent Hair Color and Toning

                                                                                                                                                                                                                          BES Regal Soft Color is a professional ammonia-free semi-permanent hair color system designed to modify, intensify or change the cosmetic reflection of the hair.

                                                                                                                                                                                                                          It works with three specific Regal Soft activators with low oxidizing power, each developed for a different technical objective and processing time.

                                                                                                                                                                                                                          Regal Soft Color is particularly suitable when the main objective is to tone the hair, refresh the color, modify the reflection or perform a semi-permanent color service without using a conventional permanent hair color.

                                                                                                                                                                                                                          View BES Regal Soft Color

                                                                                                                                                                                                                          Regal Zero or Regal Soft Color: Which One Should You Choose?

                                                                                                                                                                                                                          Both systems belong to the BES professional ammonia-free hair color range, but they are designed for different needs.

                                                                                                                                                                                                                          NeedRecommended BES System
                                                                                                                                                                                                                          Permanent color changeRegal Zero
                                                                                                                                                                                                                          Permanent oxidative hair color without ammoniaRegal Zero
                                                                                                                                                                                                                          ToningRegal Soft Color
                                                                                                                                                                                                                          Semi-permanent hair colorRegal Soft Color
                                                                                                                                                                                                                          Refreshing or modifying the reflectionRegal Soft Color
                                                                                                                                                                                                                          Working with five specific levels of technical activationRegal Zero
                                                                                                                                                                                                                          Working with specific low-oxidation activatorsRegal Soft Color

                                                                                                                                                                                                                          Does Ammonia-Free Mean That All Hair Color Systems Are the Same?

                                                                                                                                                                                                                          No. The term “ammonia-free” describes one characteristic of the formula, but it does not by itself determine whether a hair color is permanent or semi-permanent.

                                                                                                                                                                                                                          Within the BES professional color range, the difference can be clearly seen between Regal Zero and Regal Soft Color:

                                                                                                                                                                                                                          • Regal Zero is a permanent oxidative hair color system.
                                                                                                                                                                                                                          • Regal Soft Color is a semi-permanent hair color system designed for toning and changing the reflection.

                                                                                                                                                                                                                          For this reason, before choosing an ammonia-free hair color, it is important to first determine the type of result you want to achieve.

                                                                                                                                                                                                                          Which Activator Does Each System Use?

                                                                                                                                                                                                                          Regal Zero uses five specific activators:

                                                                                                                                                                                                                          • Mask Activator 5 Vol. – 1.5%;
                                                                                                                                                                                                                          • Shade Activator 10 Vol. – 3%;
                                                                                                                                                                                                                          • Balance Activator 20 Vol. – 6%;
                                                                                                                                                                                                                          • High Light Activator 30 Vol. – 9%;
                                                                                                                                                                                                                          • Ultra Light Activator 40 Vol. – 12%.

                                                                                                                                                                                                                          Regal Soft Color uses three specific activators — No. 1, No. 2 and No. 3 — developed for low-oxidation semi-permanent color services.

                                                                                                                                                                                                                          Regal Zero and Regal Soft Color activators belong to different professional color systems and should not automatically be considered interchangeable.

                                                                                                                                                                                                                          View BES Oxidants and Activators

                                                                                                                                                                                                                          Which BES System Should You Choose for Grey or White Hair?

                                                                                                                                                                                                                          Both Regal Zero and Regal Soft Color can be used for different needs related to grey or white hair, but the choice depends on the type of service, the percentage of white hair and the desired result.

                                                                                                                                                                                                                          Within the Regal Zero system, BES provides specific activators for functions such as masking, coverage and balancing coverage, lightening and pigment deposit.

                                                                                                                                                                                                                          Regal Soft Color can also be used to work with white hair within a semi-permanent system. BES includes white hair coverage among the results of the system when the appropriate specific activator is selected for the service.

                                                                                                                                                                                                                          To choose the appropriate system, it is advisable to evaluate:

                                                                                                                                                                                                                          • the percentage of grey or white hair;
                                                                                                                                                                                                                          • the resistance of the hair;
                                                                                                                                                                                                                          • the natural base;
                                                                                                                                                                                                                          • the selected shade;
                                                                                                                                                                                                                          • whether a permanent or semi-permanent result is required;
                                                                                                                                                                                                                          • the desired final result.

                                                                                                                                                                                                                          Frequently Asked Questions About BES Ammonia-Free Hair Color

                                                                                                                                                                                                                          What is the difference between Regal Zero and Regal Soft Color?

                                                                                                                                                                                                                          Regal Zero is a professional permanent oxidative hair color system. Regal Soft Color, on the other hand, is designed for semi-permanent coloring and toning. Both are ammonia-free systems, but they are intended for different technical objectives.

                                                                                                                                                                                                                          Can ammonia-free hair color be permanent?

                                                                                                                                                                                                                          Yes. Regal Zero is an example of a professional permanent oxidative hair color whose formula is not alkalized with ammonia.

                                                                                                                                                                                                                          Is Regal Zero a permanent hair color?

                                                                                                                                                                                                                          Yes. BES Beauty & Science defines Regal Zero as a permanent oxidative hair color system.

                                                                                                                                                                                                                          Is Regal Soft Color semi-permanent?

                                                                                                                                                                                                                          Yes. Regal Soft Color is developed as a professional low-oxidation semi-permanent hair color and toning system.

                                                                                                                                                                                                                          Can Regal Zero activators be used with Regal Soft Color?

                                                                                                                                                                                                                          They should not be used as an automatic substitute. Regal Zero has five specific activators, while Regal Soft Color uses its own specific No. 1, No. 2 and No. 3 activators.

                                                                                                                                                                                                                          Which BES system should I choose for toning?

                                                                                                                                                                                                                          When the main objective is to tone the hair, modify or intensify the reflection without performing a conventional permanent color service, Regal Soft Color is the BES system specifically designed for this type of service.

                                                                                                                                                                                                                          Which BES system should I choose for a permanent color change?

                                                                                                                                                                                                                          For a permanent color change within the BES ammonia-free professional color systems, Regal Zero is the corresponding system.

                                                                                                                                                                                                                          Can ammonia-free hair color be used on grey hair?

                                                                                                                                                                                                                          BES systems can address different needs related to grey or white hair. The choice between Regal Zero and Regal Soft Color depends on the percentage of white hair, the starting base, the type of coverage required and whether a permanent or semi-permanent result is desired.

                                                                                                                                                                                                                          View All BES Professional Hair Color

                                                                                                                                                                                                                          Technical information based on official BES Beauty & Science documentation. The appropriate system, activator, mixing ratio and processing time should always be selected according to the specific product and its corresponding technical protocol.