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BES Fragrance
BES Fragrance is a line of aromatic shampoos and masks for daily hair care. It gently cleanses, respects the hair fibre, skin and scalp, and turns the routine into a more pleasant moment with fragrances inspired by the fruits of nature.
Enriched with wheat proteins, shea butter and macadamia oil, it helps hydrate, soften, add radiance and leave the hair silkier, more vital and easier to detangle.
18 products
BES Fragrance for a more sensory daily hair routine
BES Fragrance is the BES line of shampoos and masks created to turn everyday hair care into a more pleasant moment. It cleanses, softens and scents the hair with aromas inspired by nature, while keeping the focus where it belongs: beautiful, light and easy-to-manage hair.
Aromatic shampoos for gentle cleansing
BES Fragrance shampoos are designed for daily use. They gently cleanse the hair and scalp, respecting the skin and hair fibre, while their fruity, sweet or fresh aromas make washing feel more comfortable, fresh and enveloping.
Masks for softness, shine and detangling
The masks in the line help restore the cuticular pH and reduce hair porosity. Thanks to ingredients such as shea butter and macadamia oil, they bring softness, nourishment, shine and a silkier finish that is easier to comb through.
Aromas with their own personality
Papaya and goji, liquorice, pomegranate and almond, peach, melon, orange, coconut, banana or sweeter gourmand notes: each fragrance gives hair care a different feeling. The idea is not only to wash the hair, but to make the daily routine something you actually look forward to.
Professional care with nourishing actives
The line includes formulas enriched with wheat proteins, vegetable oils, aloe vera, natural extracts and conditioning actives that help keep the hair more hydrated, flexible, shiny and pleasant to the touch.





































