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PERMANENT HAIR COLORATION
BES permanent hair colour brings together three professional dye lines for salon colour work with control, shine and personality: Hi-Fi Hair Color, Professional Color and Contrast.
Hi-Fi delivers shade fidelity and a wide colour palette, Professional Color gives colourists a reliable base for everyday salon work, and Contrast opens the door to highlights, reflections and multichromatic effects. Three ways to create colour within one professional system with OXIBES oxidizers and BES colour charts.
223 products
BES permanent hair colour: three ways to create colour
BES permanent hair colour is the category where long-lasting salon colour begins: from a perfectly balanced natural shade to an intense reflection, flawless grey coverage or a contrast full of movement.
Hi-Fi Hair Color for precision and shine
BES Hi-Fi Hair Color is the choice for colourists who want a wide shade range, faithful tones and clean reflections. A line created to reproduce colour with stability and leave the hair luminous, polished and professional-looking.
Professional Color for everyday salon work
BES Professional Color answers the most common needs of the colourist: covering grey hair, creating natural bases, enhancing nuances and achieving consistent results with a creamy texture that is easy to work with.
Contrast for highlights and multichromatic effects
BES Contrast brings the most expressive side of permanent colour. It is the line for playing with light, contrast and personality, creating coloured highlights, flashes and visible effects without losing harmony.
OXIBES and BES charts for confident colour choices
OXIBES oxidizers and BES colour charts help plan each service with more precision: shade, reflection, coverage, lightening and final result according to the hair base and the salon’s goal.




















































