Regal Zero formula does not contain PPD (Paraphenylendiamine) but innovative colored pigments which, properly joined together, replaced PPD avoiding allergies. A very important role in the colorant and permanent processes is determined by the oxidants and activators. REGAL ZERO is an innovative and multifunctional product. With the appropriate use...

Regal Zero formula does not contain PPD (Paraphenylendiamine) but innovative colored pigments which, properly joined together, replaced PPD avoiding allergies. A very important role in the colorant and permanent processes is determined by the oxidants and activators. REGAL ZERO is an innovative and multifunctional product. With the appropriate use...

This active serum performs an intense action on dry, sensitized and lifeless hair, by adding important nutrients. The vitamin principle, contained in its formula, have an anti-oxidant action that is used to stabilize the free radicals present in the hair.

Volumizing and Supporting Mousse. Delicate and light texture. It lifts and sustains even the thinnest hair by giving thickness and body starting from the roots. Gives deep and long-lasting support. Quick and easy drying.

Volumizing, conditioning and protective creamy mousse for sensitized hair. Gives shine, body, volume and support in a gentle and delicate way.

Repairing, nourishing and illuminating shampoo with a strengthening action for damaged, weakened or stressed hair. Cleanses and recovers the hair structure making it more compact, resistant, hale and lively. Gives conditioning and protection making the hair soft, smooth and velvety.

Professional renewal and repairing hair mask for deep reconstruction of the hair. Restores, protects and supports the architecture of the hair fiber, acting at the fibrillar level. It replenishes lost or damaged keratin KAPs (Keratin-Associated Proteins), providing additional protection to the hair’s keratin and its disulfide bridges.

Professional renewal and repairing hair mask for deep reconstruction of the hair. Restores, protects and supports the architecture of the hair fiber, acting at the fibrillar level. It replenishes lost or damaged keratin KAPs (Keratin-Associated Proteins), providing additional protection to the hair’s keratin and its disulfide bridges. Provides essential amino acids to rebuild α-keratin...

Protective repairing hair balm. It has an intense conditioning, compensating and sealing action. Restores the pH of the hair. It fixes the active and functional substances inside the hair fiber, increasing resistance to breakage and body. Gives softness and smoothness to the hair. Enhances the brilliance and luminosity of the colour.

Ultra-light dry oil with instant absorption. Protective and restructuring action. Nourishes and hydrates without weighing it down, reducing frizz. It makes hair more elastic and resistant, facilitating brushing and styling, while protecting from heat.

Repairing and protective fluid. Seals the hair cuticle, recovering and compacting it, eliminating imperfections and split ends. Insulates and protects the hair from the direct heat of stylers and hair dryers. Makes hair bright and shiny. Nourishes and strengthens the hair fiber preventing breakage and dehydration.

Repairing and restructuring lotion for instant reconstruction of the hair fiber. It penetrates the damaged area of the keratin fibrils to replenishes lost or damaged keratin KAPs (Keratin-Associated Proteins), reconstituting the keratin structure and reinforcing the disulfide bridges. Provides the amino acids necessary for the regeneration of α-keratin chains.

The BES Hi-Fi 8.1 Light Ash Blonde  permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 2.0 Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...