Its specific advanced formula favours the adhesion of water molecules to the hair, maintaining the right level of hydration. It creates a protective film on the hair, protecting and reinforcing it throughout the lightening process. It eliminates the unpleasant frizz effect and the unpleasant feeling of rough and dry hair that occur following a bleaching treatment. ULTIMATE STEP IN...

DELICATE, PROTECTIVE AND NOURISHING LIGHTENING POWDER FOR SUPREME SHADES OF BLOND . NATURAL BEAUTY Recommended when you want to obtain lightening with an extremely natural effect, for Balayage effects, for streaks, sun-kissed highlights and to prepare the hair for colors with natural, vanilla, tobacco, hazelnut, beige and golden reflections. LUXURY...

It is a highly detangling, nourishing and moisturizing mask. Easy to apply, it is a real beauty treatment for your hair. It penetrates deep into the hair fiber, stimulating its natural regeneration and preventing the formation of “split ends”. Its special “silicon free” formula protects both the health of your hair and the health of the environment. <span...

Ultra-gentle and nourishing shampoo, solar protective. Suitable for frequent washing, able to give back to the hair its degree of hydration lost due to excessive exposure to the sun, chlorine, salt, and wind. It Contains: Red raspberry seed | Oil Argan oil vitamin A, E, F.

Hair Protective Sunny Oil, specifically formulated to exercise a double action. Applied to the hair before sun exposure, it creates a waterproof protective film that isolates and protects the hair fibre from the sun’s rays, salinity, and chlorine. It is an invisible shield that protects and preserves the natural and cosmetic colour of the...

Cosmetic hair cream to be used in association with an oxidation cosmetic color. It allows controlling the reflection of the color to obtain more neutral tones and a more balanced neutralization. It gives the opportunity to keep the color on longer, without any accumulation of color or unwanted reflections. It creates micro emulsions between the coloring pigments that slow down the process by...

The Hi-Fi 7.45 Copper Mahogany Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 7.67 Tobacco Red Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 7.86 Red Beige Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 8.00 Intense Light Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 8.13 Golden Ash Light Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.23 Light Violet Golden Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.38 Light Golden Beige Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.43 Light Copper Golden Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...