BES presents its new SOUND TREND COLLECTION 2026: a fusion of innovation, color, and style designed to set trends in...

Don't miss the chance to explore the latest trends in the collection. Book your spot here to attend the Pura BES...

The new Academy Bes Style Stars are located a few kilometers from Milan, the fashion capital of the world.

For all BES hairstylists and the BES family, hair coloring has always been considered something magic, art, dream and...

Creative freedom without borders allows to create, experiment and design. The freedom to choose is necessary and...