BES presents its new SOUND TREND COLLECTION 2026: a fusion of innovation, color, and style designed to set trends in the world of professional hairdressing.
Bes Trand Collections
Every year, BES presents a trend collection that captures the leading global directions in hair coloring, care, and styling. Stylists and colorists from over 80 countries attend the event to discover new ideas, techniques, and methods embodied in the BES collection.
Following the presentation, professionals join advanced training and development programs. Based on BES products, the training combines theory and hands-on practice, offering a deeper understanding of the brand’s philosophy.
The BES Academy is more than just a training center — it's a global platform for inspiration and growth, where trends are born and professionals connect worldwide.
SOUND BES TREND COLLECTION 2026Read more
BES PLAY COLLECTION 2024Read moreFor all BES hairstylists and the BES family, hair coloring has always been considered something magic, art, dream and enchantment...
Pura BES TREND COLECTION 2025Read moreDon't miss the chance to explore the latest trends in the collection. Book your spot here to attend the Pura BES Trend Collection 2025.
Freedom BES TREND COLLECTION 2023Read moreCreative freedom without borders allows to create, experiment and design. The freedom to choose is necessary and fundamental to grow and develop artistically. Freedom is “do what you love, and love what you do”.
Academy BES - BEAUTY and SCIENCERead moreThe new Academy Bes Style Stars are located a few kilometers from Milan, the fashion capital of the world.
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