Pura BES TREND COLECTION 2025

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Every year, TM BES (BEAUTY andamp; SCIENCE) presents a trend collection that captures the leading global directions in hair coloring, care, and styling. Stylists and colorists from over 80 countries attend the event to discover new ideas, techniques, and methods embodied in the BES collection.

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SOUND BES TREND COLLECTION 2026

Posted in: Bes Trand Collections

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BES presents its new SOUND TREND COLLECTION 2026: a fusion of innovation, colour, and style designed to set trends in the world of professional hairdressing.

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BES PLAY COLLECTION 2024

Posted in: Bes Trand Collections

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For all BES hairstylists and the BES family, hair coloring has always been considered something magic, art, dream and enchantment...

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Pura BES TREND COLECTION 2025

Posted in: Bes Trand Collections

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Don't miss the chance to explore the latest trends in the collection. Book your spot here to attend the Pura BES Trend Collection 2025.

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Freedom BES TREND COLLECTION 2023

Posted in: Bes Trand Collections

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Creative freedom without borders allows to create, experiment and design. The freedom to choose is necessary and fundamental to grow and develop artistically. Freedom is “do what you love, and love what you do”.

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Academy BES - BEAUTY & SCIENCE

Posted in: Bes Trand Collections

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The new Academy Bes Style Stars are located a few kilometres from Milan, the fashion capital of the world.

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