Pura BES TREND COLECTION 2025

"PURA" BES Hair Trend Collection offers 20 new color mixes that recall and represent the expressive effects of the 5 natural elements (Earth, Water, Air, Fire and Space), and that harmonize the fusion of even diametrically opposed colors. It offers 3 new cutting techniques with soft expressions, engraved in the perimeters, through overlapping geometric lines, which enhance natural movement of the hair. It offers 3 new coloring techniques with chromatic diffusions in progression or regression and techniques with a differentiated oxidative process.

Visit the full gallery at: www.besinspain.es