To bring a breath of freshness and sweetness into our daily life. The polysaccharides contained in ALOE VERA have moisturizing, repairing and stimulating properties

It is a progressive action lotion that normalizes the flaking of the scalp. One of its main active substances is the Tea Tree essential oil which acts as a shock treatment against dandruff providing volume and lightness to the hair. Los extractos hidroglicólicos de canela y de Salix Alba contenidas en esta loción, realizan una acción cosmética antiséptica y purificante particularmente...

The Hi-Fi 900.12 Ultra Light Blonde Ash Violet permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Specific pigmented hair mask with reflecting and nourishing action. It intensifies, enhances and illuminate the colors ranging from red-violet to magenta up to more delicate expressions of pink and purple. Perfect for restoring vitality and shine to opaque and faded metallic pinks. It increases the brilliance and luminosity of all medium-dark colors that contain...

MASK MELON JUICE  is a series of masks formulated to delicately clean hair, giving it a sense of well-being and relief to the scalp. RICE OIL gives the hair shine, elasticity and a velvety effect.

Ultra-light dry oil with instant absorption. Protective and restructuring action. Nourishes and hydrates without weighing it down, reducing frizz. It makes hair more elastic and resistant, facilitating brushing and styling, while protecting from heat.

The Hi-Fi 900.82 Super Bleaching Beige Violet Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Shampoo specifically formulated for tonalizing and enhancing hair color while leaving the hair delicately cleansed, soft and velvety. VIOLET RAYS Color Reflection Shampoo neutralizes yellow and gold under-lying pigments to achieve gray tonalities of different intensities. Used to intensify and enhance violet tonality. On levels 3, 4, or 5 VIOLET RAYS will brighten red/violet and blue/violet...

The BES Hi-Fi 10.1 Ultra Light Ash Blond permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Conditioning Mask specifically formulated with color pigments to intensify the hair's color while providing nourishment. VIOLET RAYS Color Reflection Hair Mask enhances all violet, red/violet, and blue/violet tones adding vibrance, luster, and brilliance to hair color. VIOLET RAYS Color Reflection Hair Mask helps your color remain brighter and last longer. On medium...

Nourishing and repairing hair mask for the lamination treatment. It makes the hair stronger, shinier and brighter, giving a laminated mirror effect that enhances the beauty and the color of the hair.

Neutral shampoo for delicate hair. Plus and technical characteristics: Suitable for any kind of hair, formulated with specific conditioning materials, ensures a gentle shampoo but effective cleaning thanks to its physiological pH balance.

Specific orange-colored shampoo. It enhances and intensifies the golden and copper reflections. It gives brightness to golden and copper hair without changing its base tone. On a level 5 and 6 it increases the brilliance and vivacity of warm golden and copper reflections. On a level 7 and 8 it intensifies the golden and copper reflections, and it increases their...

Light, nourishing and conditioning hair SPRAY without silicons, to be applied on damped hair before the blow-drying. Activated by heat, it is able to donate new amino acid elements to the hair fiber, prolonging and renewing the smoothness obtained with the BES KERATIN SMOOTHING TREATMENT. Besides, used before the use of flat irons or blow dryers, it helps to eliminate the frizz, to maintain...