

FREE Shipping! On orders over €80 |Are you a beauty professional? Apply for your PRO account
FREE Shipping! On orders over €80 |Are you a beauty professional? Apply for your PRO account
Cool It toning mask, specially formulated for grey, white, lightened, and bleached hair. Neutralizes and eliminates yellow and brassy tones, reviving the brilliance of grey and light hair. Its anti‑yellow formula provides deep nourishment, prepares the hair for platinum effects, and leaves it soft, radiant, and silky.
On gold and intense yellow bases to obtain a natural cool result. On yellow bases to obtain very cool results. On light and very light yellow bases to obtain icy ash results. IT RESTORES THE pH OF THE HAIR AFTER ANY Colour OR LIGHTENING SERVICE.
SHAMPOO + MASK The combined action of COOL-IT Shampoo and Mask are effective on hair that has strong yellow/orange or gold tones. The Shampoo and Mask are extremely effective in helping to obtain maximum neutralization on all underlying pigments, starting at a level 7. COOL-IT Shampoo and Mask give you the power to achieve ultra-fast neutralizing power. We recommend that you visually check and confirm processing times because of how effective the combined products are.
On hair that is very porous, we advise to either dilute COOL-IT Shampoo with water or custom formulate it with ARCTIC GRAY Shampoo.
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Simply create your account and accept the BES News subscription during registration. Once your subscription is completed, you will receive an email with your promotional code.
The promotional code will be sent automatically to the email address used for your newsletter subscription.
No. BESonline.es ships exclusively within Spain, including mainland Spain, the Balearic and Canary Islands, Ceuta, and Melilla. We do not deliver outside Spanish territory.
BES Spain is the authorised distributor of BES (Beauty & Science) in Spain and operates under the direct supervision of the brand, ensuring authenticity, technical support, and professional service.
In our online store you can pay by credit/debit card, PayPal, or secure bank transfer. All transactions are encrypted and protected to guarantee a safe shopping experience.
Yes. BESonline.es, the authorised distributor of BES (Beauty & Science) in Spain, has a specialised technical team of professional colourists and trainers. Our experts provide personalised advice on the use and application of BES colouring, treatment, and hair care lines, helping professionals achieve optimal salon results. BESonline.es operates under the direct supervision of the BES brand, ensuring authenticity, technical support, and professional education.
BES salon owners enjoy exclusive benefits, such as volume discounts, private training sessions, and professional promotional materials.
To join the BES PRO program, simply register as a PRO customer on our website. Once your account is approved, you will have access to special conditions for professionals.
The annual BES Trend Event in Milan showcases the latest hairdressing and colouring collections. Contact our sales team for information about registration and participation requirements.