Perfect for neutralizing the underlying pigments of any base of level 6 and higher: yellow/orange, yellow/copper, golden yellow, gold, intense yellow, yellow and light yellow. Ideal for bringing the hair to very high, light levels, perfect starting point to do any type of blonde. It prepares the hair for any type of neutralization and toning, whether cold, neutral, blue, irisée, tobacco,...

Oxidizing creamy emulsion for colouring and bleaching. Product setting: Treating and moisturizing oxidizing cream. Easy to apply, it does not drip. Plus: Quick blend and easy application thanks to the emulsifying and emollient elements, improving the compound cosmetic effect and the final result. Technical characteristics: ...

The BES Hi-Fi 7.0 Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 6.0 Dark Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 5.0 Light Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 900.82 Super Bleaching Beige Violet Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.72 Iridescent Tobacco Medium Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 1.99 Cobalt Black 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 10.38 Ultra Light Golden Beige Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Regal Zero formula does not contain PPD (Paraphenylendiamine) but innovative coloured pigments which, properly joined together, replaced PPD avoiding allergies. A very important role in the colourant and permanent processes is determined by the oxidants and activators. Regal Zero 10.08 Beige Natural Platinum Blond 100 ml is an innovative and...

To lighten and highlight bright reflections while respecting the tone level. A very important role in coloring and permanent processes is played by oxidants and activators. REGAL ZERO is an innovative multifunctional product because with the use of the 5 opportunely selected ACTIVATION SYSTEMS, 360-degree color results can be obtained in accordance with market requirements, current fashion...

Specific shampoo for cleansing the hair after a colouring or bleaching process. Delicate and sulphate-free formula, without salt.  Amphoten Shampoo pH 5.5  develops a balanced and eudermic cleansing action that does not alter the physiological balance of hair and scalp. It removes excess pigments and all alkaline chemical residues.

It performs 12 actions in a single application: Gives hydration and emollience to the hair fibre without weighing it down or greasing. Deeply nourishes the hair, helping to prevent ageing. Provides softness and silkiness. Improves manageability, flow, and...

THE DRY AND DAMAGED HAIR In the case of dry and damaged hair, we are in the presence of cuticle’s layers loss. The main causes are due to the weakening of such cuticle loss, due to mechanical stress, to the lack of nutrients and moisturizers or to treatments that are not suitable. THE LIFE FORCE OF NUTRITION The beauty and the health of the hair derived from the real force of the...