Regal Zero formula does not contain PPD (Paraphenylenediamine), but instead uses innovative colour pigments which, when combined, replace PPD while reducing the risk of allergic reactions. Oxidants and activators play a key role in both the colouring and permanent processes. REGAL ZERO is an innovative and multifunctional product. With the correct use of the 5 ACTIVATION SYSTEMS, it delivers...

To lighten and enhance radiant reflections while respecting the tone level. Oxidants and activators play a fundamental role in colouring and permanent processes. Regal Zero is an innovative and multifunctional product: through the use of the 5 activation systems, selected according to the desired technical result, it makes it possible to achieve complete colour results adapted to market...

Regal Zero formula does not contain PPD (Paraphenylenediamine), but instead uses innovative colour pigments which, when combined, replace PPD while reducing the risk of allergic reactions. Oxidants and activators play a key role in both the colouring and permanent processes. REGAL ZERO is an innovative and multifunctional product. With the correct use of the 5 ACTIVATION SYSTEMS, it delivers...

Regal Zero formula does not contain PPD (Paraphenylenediamine), but instead uses innovative colour pigments which, when combined, replace PPD while reducing the risk of allergic reactions. Oxidants and activators play a key role in both the colouring and permanent processes. REGAL ZERO is an innovative and multifunctional product. With the correct use of the 5 ACTIVATION SYSTEMS, it delivers...

A multi-tonal cream for highlights and contrast techniques, enriched with plant liposomes and beeswax. It does not require pre-lightening or pre-bleaching. It creates a wide range of creative effects, including coloured strands, flash effect, soft touch effect, sun-kissed effect, banded effects and colour contrasts. It also delivers glossy, velvety, partial, multi-dimensional and marbled...

Creamy oxidising emulsion for colouring and bleaching. Moisturising cream oxidant, easy to apply and non-drip. The emulsifiers and emollients in the formula promote quick mixing and even application, improving cosmetic properties and the final result. It combines perfectly with both colourants and bleaching products. Thanks to specific components, it develops the required oxidising action...

The bes Hi-Fi 7.13 Golden Ash Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Active Shine is a cosmetic product for hair that thanks to its innovative formula gives volume and brightness throughout styling. Plus: It is effective from the first application because it relies on the effect of high molecular weight substances that coat the hair of a non-fat micro sheath, restructuring and protecting the ends without weighing the hair down.

Cosmetic hair cream with pH 5.5 to be used in association with an oxidation cosmetic colour. It allows controlling the reflection of the colour to obtain more neutral tones and a more balanced neutralization. It gives the opportunity to keep the colour on longer, without any accumulation of colour or unwanted reflections. It creates micro emulsions between the colouring pigments that slow...

Creamy oxidising emulsion for colouring and bleaching. Moisturising cream oxidant, easy to apply and non-drip. The emulsifiers and emollients in the formula promote quick mixing and even application, improving cosmetic properties and the final result. It combines perfectly with both colourants and bleaching products. Thanks to specific components, it develops the required oxidising action...

The BES Hi-Fi 4.1 Ash Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 1.99 Cobalt Black 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Creamy oxidising emulsion for colouring and bleaching. Moisturising cream oxidant, easy to apply and non-drip. The emulsifiers and emollients in the formula promote quick mixing and even application, improving cosmetic properties and the final result. It combines perfectly with both colourants and bleaching products. Thanks to specific components, it develops the required oxidising action...

The BES Hi-Fi 7.0 Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...