The BES Hi-Fi 7.0 Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 900.82 Super Bleaching Beige Violet Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.72 Iridescent Tobacco Medium Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 1.99 Cobalt Black 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 10.38 Ultra Light Golden Beige Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Regal Zero formula does not contain PPD (Paraphenylendiamine) but innovative coloured pigments which, properly joined together, replaced PPD avoiding allergies. A very important role in the colourant and permanent processes is determined by the oxidants and activators. Regal Zero 10.08 Beige Natural Platinum Blond 100 ml is an innovative and...

To lighten and highlight bright reflections while respecting the tone level. A very important role in coloring and permanent processes is played by oxidants and activators. REGAL ZERO is an innovative multifunctional product because with the use of the 5 opportunely selected ACTIVATION SYSTEMS, 360-degree color results can be obtained in accordance with market requirements, current fashion...

Specific shampoo for cleansing the hair after a colouring or bleaching process. Delicate and sulphate-free formula, without salt.  Amphoten Shampoo pH 5.5  develops a balanced and eudermic cleansing action that does not alter the physiological balance of hair and scalp. It removes excess pigments and all alkaline chemical residues.

It performs 12 actions in a single application: Gives hydration and emollience to the hair fibre without weighing it down or greasing. Deeply nourishes the hair, helping to prevent ageing. Provides softness and silkiness. Improves manageability, flow, and...

THE DRY AND DAMAGED HAIR In the case of dry and damaged hair, we are in the presence of cuticle’s layers loss. The main causes are due to the weakening of such cuticle loss, due to mechanical stress, to the lack of nutrients and moisturizers or to treatments that are not suitable. THE LIFE FORCE OF NUTRITION The beauty and the health of the hair derived from the real force of the...

G1 Intensive Nourishing Shampoo specifically formulated to gentle cleanse and nourish dry, brittle and damaged hair. The gentle cleansing base, containing sweet almond extracts providing extreme softness, and intense nourishment from scalp to ends leaving the hair with a natural softness.

Repairing, nourishing and illuminating shampoo with a strengthening action for damaged, weakened or stressed hair. Cleanses and recovers the hair structure making it more compact, resistant, hale and lively. Gives conditioning and protection, making the hair soft, smooth and velvety.

The BES Hi-Fi F.21 Amethyst permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 4.0 Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...