The BES Hi-Fi 10.38 Ultra Light Golden Beige Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Magenta shade delivers a vibrant sophisticated effect with luminous fashion-inspired colour and creative styling possibilities. Cosmetic colouring cream enriched with fruit alpha hydroxy acids to help maintain softness, shine and colour vibrancy. The ammonia-free formula requires no oxidising agents, contains no silicones and does not lighten the hair....

Specific to bring a serious nourishment to the scalp and to the hair shaft thanks to a vegetal protein complex, The daily cleansing of the scalp and the right washing are essential passes to warranty to one the sensation of freshness and renewal.

The Hi-Fi 900.12 Ultra Light Blonde Ash Violet permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 8.72 Iridescent Tobacco Medium Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 3.0 Dark Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Conditioning treatment hair mask. Professional hair mask, especially recommended for damaged and dry hair, caused by natural, chemical or mechanical sources. Professional restructuring hair mask that restores the cuticular pH after each cosmetic treatment. It gives the hair new energy, body, and shine. It seals the cuticle, improves the texture of bleached hair,...

Professional colouring, toning and conditioning mousse enriched with linseed oil. Provides an intense glossy finish while adding softness, volume and luminosity to the hair. Linseed extracts help protect and revive colour between dye services, leaving the hair radiant and manageable. For longer-lasting colour intensity, combine with the <a...

The BES Hi-Fi 7.21 Violet Ash Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Perfect for neutralising underlying pigments in any base level 6 and above, including yellow, orange, copper and golden reflects. Ideal for achieving very light blonde levels, making it a perfect starting point for any blonde colouring service. It prepares the hair for all types of neutralisation and toning, including cool, neutral, blue, irisé, tobacco, beige and ash shades. It...

To lighten and enhance radiant reflections while respecting the tone level. Oxidants and activators play a fundamental role in colouring and permanent processes. Regal Zero is an innovative and multifunctional product: through the use of the 5 activation systems, selected according to the desired technical result, it makes it possible to achieve complete colour results adapted to market...

It performs 12 actions in a single application: Gives hydration and emollience to the hair fibre without weighing it down or greasing. Deeply nourishes the hair, helping to prevent ageing. Provides softness and silkiness. Improves manageability, flow, and...

Volumizing Conditioner with soy lecithin for treated hair. Product setting: Specific product with dual restructuring and conditioning actions. The plus and Specifications: In this biphasic formula, the silicon phase exerts a detangling and softening effect while the hydro alcoholic phase enriched with phospholipids and trace elements of...

THE DRY AND DAMAGED HAIR In the case of dry and damaged hair, we are in the presence of cuticle’s layers loss. The main causes are due to the weakening of such cuticle loss, due to mechanical stress, to the lack of nutrients and moisturizers or to treatments that are not suitable. THE LIFE FORCE OF NUTRITION The beauty and the health of the hair derived from the real force of the...