S1 Shampoo Sebo-Regulator recommended cleaning effectively and with extreme delicateness of oily hair or tending to grease. This shampoo, enriched with an active ingredient derived from zinc salts, is particularly suited to counteract the production of sebum within the Sebaceous Gland. Olfactory note highlights the delicate fragrance of Guarana, spicy and Woody.

G1 Intensive Nourishing Shampoo specifically formulated to gentle cleanse and nourish dry, brittle and damaged hair. The gentle cleansing base, containing sweet almond extracts providing extreme softness, and intense nourishment from scalp to ends leaving the hair with a natural softness.

The BES Hi-Fi F.21 Amethyst permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 10.1 Ultra Light Ash Blond permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 8.1 Light Ash Blonde  permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 4.0 Brown permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

Regal Zero formula does not contain PPD (Paraphenylenediamine), but instead uses innovative colour pigments which, when combined, replace PPD while reducing the risk of allergic reactions. Oxidants and activators play a key role in both the colouring and permanent processes. REGAL ZERO is an innovative and multifunctional product. With the correct use of the 5 ACTIVATION SYSTEMS, it delivers...

Bleaching powder with an advanced specific formula that helps water molecules adhere to the hair fibre, maintaining an optimal level of hydration. It forms a protective film that helps reinforce and protect the hair throughout the lightening process. It reduces frizz and the rough, dry sensation often associated with bleaching services. ULTIMATE...

Specific clarifying shampoo. It eliminates all silicone residues, resins, build-up, chlorine and other substances that can affect the final colour result. It helps to obtain a brighter and longer lasting colour by preventing the oxidation of colouring pigments and favouring their penetration into the hair fibre. Thanks to its delicate and sulphate-free cleansing base, without salt, it will...

Anti-frizz serum that adds shine, smoothness and softness to the hair. Its anti-static formula with silicone serum helps reduce frizz and static electricity without weighing the hair down. Light hold with a refreshing natural scent.

The BES Hi-Fi 10.00 Intense Ultra Light Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 8.11 Intense Ash Light Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The BES Hi-Fi 6.11 Intense Ash Dark Blonde permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...

The Hi-Fi 9.21 Violet Ash Very Light Blond 100 ml permanent hair dye is formulated with balancing elements that optimise the technical functions of colouring: tone, highlights and coverage. Thanks to the vegetal liposomes, it fully respects the hair structure. It provides an ideal cosmetic treatment for all hair types. It is recommended to use it mixed with shades from the <a...